Leyer-Pritzkow & Partner
Strategy
Unexpected breaks in economical trends, the search for new markets, or integration and positioning of historically grown conglomerates all ask for strategic decisions based on thorough knowledge of the markets and anticipation of their development to come. Our goal is to enhance comprehensive analysis by innovative strategical ideas.
Case examples:
European supplier in household appliances industry Our client faced a serious challenge when large OEM production volumes in household appliances were shifted from European plants to Asia, putting future demand from European suppliers at risk. An integrated production and patent licensing strategy was implemented to secure European production volumes on a lasting level, while at the same time developing sustainable Asian business position. The key to solution was to anticipate future development rather than following it one step behind.
European supplier of building products and services Being in a leading position in his domestic market, our client was looking for growth by geographical expansion, specifically to Germany. An assessment of the client’s business model – product and services offer, drivers for success in the home market – plus analysis of differing European market mecanics – distribution structures, competitive business concepts, application habits – was the basis for the development of an adapted business model and successful market entry by the set-up of an own distribution network, enhanced by complementary acquisitions.
Strategy Consulting - European and Global