Leyer-Pritzkow & Partner
Marketing & Sales
Improvement of market share, increase of product profitability, entering new channels of distribution, launch of new products, key account marketing – our range of consultancy services in marketing & sales is as wide as our clients’ challenges from their markets.
Case examples:
Commodity Manufacturer A manufacturer of commodity products sold to the processing industry had been facing considerable price pressure from his market, as no real product differentiation could be marketed. An analysis of the key sectors of application, relative profitability, future perspectives, requirements of the customer’s customer as final product user led to a concept of mastering the process value chain in selected applications by our client, creating more added value in his own business process and the perception of differential advantages and competences at the final users level.
Branded Consumer Goods A manufacturer of branded stationary consumer goods – for a specific and limited area of application – was not able to exploit the full value of his brand, as its recognition was by far larger than the scope of the present business operation. We identified the areas of product competence and application linked to the brand and extended the business portfolio by introducing further (subcontracted) products under the brand umbrella into identic channels of sales.
Strategy Consulting - European and Global